Sixteen ratings (Movie, 1943)

Selling is all about understanding your customers and providing just the right solution. It is no longer enough to understand your customers needs however, you have to go beyond Needs to Wants and finally Desires if you are going to beat your competitors to the finishing post.In this DVD Richard Mulvey explains the psychology behind buying decisions and provides some techniques that will help your team develop a greater understanding of your customers and close more deals.

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