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The Secret of Selling the Negro Market ratings (Movie, 1954)

The Secret of Selling the Negro Market
Rank 309,682 / 312,061
Trend 0
Genres Documentary
Total votes 7
Average rating 4.0 / 10

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

History (tracking since March 7, 2020)
Note: amount of total votes may decrease due to periodic removal of fraudulent ones. Related Movies